Corporate Social Responsibility in Four and Five Star Hotels in Kenya

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  • Antoneta Njeri Kariru Maseno University
  • Edwin Odhuno Mount Kenya University
  • Oscar Ouma Kambona Maseno University

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Corporate social responsibility##common.commaListSeparator## four and five star hotels##common.commaListSeparator## Kenya

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Corporate social responsibility as a major aspect of societal marketing is under explored and under reported in the hospitality industry in Kenya. This article compiles primary and secondary data on corporate social responsibility in four and five star hotels in Kenya by adopting surveys and moreover exploring the hotels' websites and administering open ended questionnaires to a convenient sample of one hundred and two managers. The study concluded that the hotels have widely embraced corporate social responsibility as a tool for enhanced financial and non-financial performance.

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Department of Eco tourism, Hotel and Institution ManagementLecturer

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Associate professor

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Department of Eco tourism, Hotel and Institution ManagementSenior lecturer

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##issue.vol## 5 ##issue.no## 2 (2016)

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Articles

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Copyrights for articles published in World Scholars journals are retained by the authors, with first publication rights granted to the journal. The journal/publisher is not responsible for subsequent uses of the work. It is the author's responsibility to bring an infringement action if so desired by the author.